Compassion in World Farming launched their new international campaign called STOPTHEMACHINE on May 22nd with the aim to end factory farming and change the way food is produced.
The campaign sets out to make the link between factory farming and the plight of some of the world’s most iconic and endangered species such as the Brazilian jaguar, the Sumatran elephant and the African penguin.
A particular focus of the campaign is on the way crops are grown not to feed people but instead used as animal feed on factory farms and the intensive nature of such agricultural practices.
The campaign launch, held at London’s Natural History Museum, was attended by celebrities, journalists and NGOs. Keynote speakers included award-winning wildlife expert Simon King OBE, British environmentalist Tony Juniper, conservationist Stanley Johnson, and the naturalist and great-great grandson of Charles Darwin, Chris Darwin.
The STOPTHEMACHINE campaign uses an innovative pop-up exhibition which aims to illustrate the link between cheap meat production and the decline of wildlife across the world. The pop-up exhibition will tour selected venues in Europe over the coming months.
Compassion in World Farming CEO Philip Lymbery said at the launch: “STOPTHEMACHINE is a crucial campaign that sends out a clear message: if you care about wildlife, you should care about factory farming.
He added: “The campaign encourages consumers to choose pasture-fed, free-range or organic foods and urges governments to support alternative farming methods that work in partnership with nature and the wildlife that lives there. This is the ultimate key to preserving biodiversity. When farming starts to work with nature, and not against it, the benefits are endless.”
Compassion in World Farming, in partnership with WWF, is also organising an international conference on Extinction and Livestock to be held in London on October 5th-6th to bring together a range of stakeholders to develop solutions and future collaborations to end the impacts of livestock production.
Speaking about this forthcoming conference, Glyn Davies, WWF Executive Director of Global Programmes, said: “The decline of species is reaching a critical point, and we cannot ignore the role of unsustainable livestock production. If nature is to recover, we need to work together and encourage sustainable farming systems which will limit pollution, reduce habitat loss and restore species numbers. The Extinction and Livestock conference is a launch pad for action on this global issue.”